Mobile Revolution

Did you know that in the first quarter of 2013, one-quarter of all web data was searched via a mobile device?  People are on-the-go these days and being held hostage by a desktop machine to retrieve information is just not efficient any longer—especially while traveling.  Here’s a few stats you might find interesting which further demonstrates why mobile is on the rise and all industries should plan for the 3-screen site (desktop, mobile, tablet) in the future.

Mobile Site Iphone pic

Mobile Industry Statistics

  • 91% of adults have their mobile phone within arm’s reach 24/7. (Source: Nielsen)
  • By 2015, 81% of U.S. cell users will have smartphones. (Source: Goldman Sachs)
  • 271 million adults in the U.S. own some type of mobile device. (Source: Nielsen)
  • The Global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016. (Source: Nielsen).

Mobile Usage Statistics

  • By 2014, mobile internet usage will overtake desktop internet usage. (Source: Nielsen)
  • Adults spend more time on mobile media than they do on newspapers and magazines combined. (Source: Nielsen)
  • 95% of mobile users use their devices for local search. (Source: Nielsen)
  • 52% of all local searches are done from a mobile device. (Source: Microsoft Tag)
  • 9 out of 10 mobile phone searches result in a purchase or visit. (Source: Nielsen)
  • 3 out of every 5 searches are conducted on a mobile device. (Source: Nielsen)

Mobile Hospitality Statistics

  • 50% of travel or restaurant mobile queries result in a purchase.  (Source: Nielsen)
  • 17% of travelers research their trip on a mobile app or website.  (Source: SiliconRepublic)
  • 12% of smart phone users have downloaded an app related to travel.  (Source: SiliconRepublic)
  • 3 in 4 travelers use their mobile device to explore their destination.  (Source: SiliconRepublic)
  • 5% of apps in Apple’s App Store are categorized for travel.  (Source: SiliconRepublic)

Speaking of hospitality, that’s what we do here at the Merriam Visitors Bureau, and we recognize the need to appeal to our visitors via mobile device.  Check out our brand-new mobile website on your smart phone or tablet and let us know if we can assist with your travel plans to Kansas City in 2014.

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